Diego Lerner, honorary president of The Walt Disney Company Latin America, has passed away after battling a terminal illness, according to the Argentine News Agency. Lerner was a fundamental figure for the brand's growth in Argentina and the rest of the region, distinguished by his innovative vision and ability to spot global consumer trends. Lerner joined Disney in the early 90s and was responsible for opening the company's first offices in Latin America, as well as consolidating the pay-TV business with the launch of Disney Channel. A legacy marked by stories For Lerner, the DNA of success resided in narrative over technology. His death marks the end of an era for the regional showbiz, where he left an immeasurable legacy as the great architect of Disney's 'magic' on the continent. 'He will be deeply missed,' stated the global executive. Born in Buenos Aires, married, and a father of three, Lerner will be laid to rest at the JardÃn de Paz cemetery. 'Disney's innovation formula is basically 'to tell stories' and technology is a means to achieve it,' he used to affirm in interviews. His career included milestones such as: Local Strategy: He was key in creating local content, boosting projects like Patagonik Film Group in 1997. International Leadership: Between 2009 and 2017, he presided over Disney's operations in Europe, the Middle East, and Africa (EMEA) before returning as regional president in 2018. Distribution: He was in charge of the distribution of Walt Disney Pictures films and home entertainment formats in the region. The company's farewell The CEO of The Walt Disney Company, Bob Iger, offered his condolences and highlighted the friendship that united them for over three decades. 'I am very grateful for our almost 35 years of collaboration and friendship.'
